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Regional Social Media Research Analyst | 18k – 24k

Regional Social Media Research Analyst (Reference HK6962) | 18k – 24k |

Experienced Market Researcher and or Media Analyst with a unique specialism in Social Media, here is your opportunity to join an award-winning international 4As agency and work on regional accounts from large international blue-chip clients.

You get:

  • Consultative department within a major 4As
  • Competitive salary and benefits
  • Decent work-life balance
  • Regional exposure, international clients
  • Stepping stone to a Digital Strategist/Strategic Planner

The Job:

  • Reporting directly to the General Manager, you will work very closely with and provide research and analytics support to a team of professional digital strategists and account servicing specialists
  • Understand the clients business and thoroughly market map by collecting big data
  • Study and analyze collected data to know the clients’ position and competitive advantages and disadvantages
  • Analyze clients’ existing social media campaign performances including but not limited to Facebook, Twitter, Weibo, Forums, etc.
  • Aim to enhance clients’ brand awareness and analyze the social media strategies of clients’ competitors
  • Working closely with the Strategist to provide valuable insights and recommendations for clients particularly to target undeveloped areas and/or to tackled and outperform competitors’ strategies
  • Maintain the quality of the database to minimize error and/or to ensure high accuracy
  • Participate in external client pitching, including regional group level presentations
  • Provide support to General Manager and team on ad-hoc projects and requests.

Are you right?

  • Got a Degree ideally in statistics or an analytical subject; general business/marketing subjects also acceptable
  • At least 3-4 years relevant experience in market research and/or digital media analytics, with proven experience on social media projects
  • Solid experience in an international agency highly preferred
  • Familiar with various social media platforms
  • Good team player, with the ability to excel independently
  • Excellent English and Chinese, written and spoken
  • Has the ability to turn big data into suggests/advices/strategies and the ability to present them in layman terms and language
Salary : 18k - 24k
Location : Hong Kong
Office : Hong Kong
Type : Permanent